Earlier this month, our Smart Places Working Group event was focussed on Creating New & Immersive Realities Together: CreaTech in the West Midlands. One of our delegates shared an upcoming report titled ‘An Analysis of Behavioural Traits and Personalities Observed in CreaTech Entities’; it is written by Etic Lab in association with MUSEL and Network Praxis.
Etic Lab’s new technologies reveal a phenomenology of the emerging CreaTech sector that offers unexpected and unique insights into the diverse strategies that make up its success. The unique characteristics of CreaTech companies were particularly apparent in the graph showing the fates of the CreaTech100’s 2020 cohort, which is entirely unlike our graphs of every other sector.