This interactive masterclass will uncover why sustainability is important to your marketing and to your customers.
Date & Time: Tue, 17 Sep 2024 – 10:00 – 12:00
Location: Online
A fast-paced and interactive masterclass to be delivered virtually.
Sustainability is important for everyone and every business has a part to play in ensuring a sustainable future for all of us.
We’ll uncover why sustainability is important to your marketing and your customers. We’ll touch on Scope 1, 2, and 3 Emissions and why these are important to consider as you look at your marketing messaging.
We’ll look at the 8Ps of Marketing and you’ll be encouraged to critically think about your business and what you are doing to work towards your business being sustainable.
We’ll discuss how to engage your customers in your sustainability messaging, and look at the Green Claims Code.
Key takeaways from the masterclass will be:
- Why all businesses need to play their part in contributing to the COP21 goal
Join us as we embark on a journey towards a more sustainable future.
Agenda
10:00 – 10:05, Introduction: Agenda and Clean Futures Overview, Coventry University
10:05 – 10:50, Part 1 – Deborah Goodall, Aer8 Marketing
- What is Sustainability?
- Why is Sustainability Important?
- What is the Overall Goal?
- Net Zero…?
- Sustainable development Goals
10:50 – 11:00, Break
11:00 – 11:45, Part 1 – Deborah Goodall, Aer8 Marketing
- Where could you start to make changes?
- Your Current Situation…?
- The Importance to Your Customers
- 7Ps of Marketing with a Sustainability Filter
- The Green Claims Code
11:45 – 11:55, Questions, All
11:55 – 12:00, Close, Coventry University
About our presenter: Deborah Goodall, Aer8 Marketing
Deborah Goodall has worked in marketing for over 25 years and was elected to Fellow status by the Chartered Institute of Marketing in November 2019. Deborah has been running her own business since 2011 and prior to that worked client-side – she is well aware of the demands on time and resources for small businesses. She is passionate about marketing strategy – and gets a buzz from helping businesses look at their marketing as part of their overall business plan.
Deborah has been delivering webinars, interactive masterclasses and workshops since 2008.
The Clean Futures initiative enables West Midlands businesses in the transport sector to adopt and develop sustainable technologies and practices through essential knowledge and guidance for growth and prosperity.
Clean Futures is one of the 5 West Midlands Combined Authority (WMCA) Innovation Accelerators, funded by Innovate UK with a total of £33 million, set up to help drive forward the West Midlands Plan for Growth by supporting and accelerating innovation in cleantech, medtech and digital.
The masterclass is free and available online only to organisations based in the West Midlands.
Previous webinars can be viewed here.
Enquiries
For enquiries please contact the Clean Futures Catalyst Team or register for this event.
We will keep all information you provide confidential and treat it in accordance with the requirements of the Data Protection Act 2018.
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