How do you inform customers what makes your company special in a way that they will actually care about?
Location: UKRRIN Building, University of Birmingham, Birmingham B15 2TT
Date & Time: 16 January 2024, 09:30am-12pm
In this Fast Track to session, Peter Plisner will explain how storytelling in manufacturing and innovation, can create content that connects with customers, and shows them why your solutions make sense for them compared to the competition.
Peter Plisner is a former BBC Correspondent and now Director at Clever Conclusions Ltd, delivers media training and consultancy, and transport research, policy advice and video content.
Agenda:
- 09:30 – 10:00
Registration - 10:00 – 10:00
Welcome, Housekeeping and Introductions - 10:10 – 10:25
Why storytelling in manufacturing is worth doing - 10:25 – 10:40
What storytelling can do for your business - 10:40 – 11:00
What is storytelling - 11:00 – 11:15
Power of Social Media - 11-15 – 11:25
Taking part in presentations and expos - 11:25 – 11:35
What collateral do you need? - 11:35 – 11:45
Consider media training - 11:45 – 12:00
How do you start / Action Planning - 12:00
Session Close
Slingshot