EDGE Essentials: Pricing strategies to give your business an EDGE

22 November 2022


About this event

The art of correctly pricing your product or service

Pricing is both an art and a science that can make the difference between you making exceptional profits and leaving excess money on the table.

This November, gain an understanding of how to effectively price your products and strategies to help identify the right price point to maximise profit, key knowledge for any business.

This practical workshop will help you test your current (or planned) pricing strategies using tried and tested methods used by our client companies.

Who should attend?

Our EDGE Essentials Breakfast series is tailored towards innovative entrepreneurs, business owners or prospective founders seeking to overcome challenges and scale their business. This event is free to attend and welcomes innovative businesses at any stage of their growth journey.

What will I gain from attending?

This practical, interactive workshop will enable attendees to:

• Understand the fundamentals of pricing strategies

• Identify and understand what your customers are likely to pay

• Learn strategies to both increase prices and reduce prices without losing customers

• Use pricing correctly as a marketing tool without undermining the value of your product

• Understand how to price your product/ service and convey it with confidence


STEAMhouse, Cardigan Street, Birmingham B4

Who are Innovate UK EDGE?

Innovate UK EDGE is a key part of the UK innovation agency’s investment in innovative businesses that drive economic growth. We complement Innovate UK project funding with bespoke, specialist-led one to one support for ambitious businesses to help them grow and scale at pace. Innovate UK EDGE Midlands is hosted by the Greater Birmingham Chamber of Commerce.

Get in touch with Innovate UK EDGE Midlands today!

Upcoming events

Wednesday 7th December- EDGE Essentials: How to get your first customer/ Closing a deal (Venue: Birmingham City Centre TBC)


For any questions regarding logistics please contact Marketing and Events Co-Ordinator Courteney Boden.

Email: Courteney.Boden@innovateukedge.ukri.org

Please note that this event has limited capacity. Those who are unable to register will be added to a waiting list.